HALIFAX – When Vic Bertrand took over the helm of Toys “R” Us Canada in late 2019, he took a hard look at the retailer’s operations.
He found two shortcomings with the store’s clothing: The collection was what he called “pedestrian” and sizes stopped at age two.
“We lacked expertise in the apparel business,” Bertrand says. “We had a pretty ordinary assortment of baby clothes – nothing magical, nothing ‘wow’.”
The president and CEO of Canada’s biggest toy and baby product store invited Canadian fashion mogul Joe Mimran for lunch.
“It was a catch-up lunch but we started talking about