Baby boomers are the fastest growing group of online shoppers

Brahm Buck

During the pandemic, a new trend emerged: baby boomers taking over online shopping.  Consumers 65 and older are now the fastest-growing group of online buyers, spending 49% more on the web in 2020 than they did the year prior, the Washington Post reported, citing data from the NPD Group’s checkout […]

During the pandemic, a new trend emerged: baby boomers taking over online shopping. 

Consumers 65 and older are now the fastest-growing group of online buyers, spending 49% more on the web in 2020 than they did the year prior, the Washington Post reported, citing data from the NPD Group’s checkout tracking. The frequency of purchases also jumped 40%.

On average, these consumers spent a total of $1,615 online from January through October, according to NPD’s data, which takes into account online and in-store receipts.

NPD Group did not immediately respond to a request for comment. 

Read more: Retail saw big winners and losers in 2020. Here’s how experts and insiders think the winners can keep winning in 2021 — and the losers could turn things around.

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