New Braunfels shop Fickle Pickles continues to build on its global reputation

Brahm Buck

Staff members at Fickle Pickles help customers with in-store or online purchases. (Photos by Brian Rash/Community Impact Newspaper)

Billie Shaw opened the first Fickle Pickles shop in Boerne in 1981. Officially called Carousel Antiques & Fickle Pickles, the Boerne location remains the flagship operation, but the brand has expanded considerably in the last three decades.

In 2006, Shaw’s daughter and son-in-law, Lisa and Jake Obriotti, took over operations.

The Obriottis still own the business, which now includes shops in Gruene and New Braunfels.

“It started with only one recipe,” said Jenny Reacer, manager for the New Braunfels and Gruene locations.

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Netflix opens online shop to hawk items from popular shows, Entertainment News & Top Stories

Brahm Buck

LOS ANGELES (BLOOMBERG, REUTERS) – Netflix is branching into toys, games and clothing based on its popular shows, looking to mine popular characters for added revenue much like Walt Disney.

The streaming service is launching Netflix.shop, a retail arm that will sell curated products from its catalogue of shows and movies.

Merchandise in the online shop will be “carefully selected high-quality apparel and lifestyle products,” Netflix said in a blog post.

Items debuting this month include streetwear and action figures based on anime series Yasuke and Eden, and apparel and decorative items inspired by French crime thriller Lupin, the company

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Netflix’s Next Big Plan to Win Streaming Wars: Merch

Brahm Buck

Hulu has live sports and HBO Max has Mare, but now Netflix has something just as powerful: merch. The streaming service launched Netflix.shop yesterday to sell Lupin throw pillows, a Yasuke clothing line, and products from other Netflix content that may pop off in the future.

  • Netflix has done collabs with retailers including Walmart, Sephora, and Target to sell clothes and other branded items from its most bingeable shows, but this is the company’s first step into selling those products itself.

Josh Simon, the head of Netflix’s consumer products division, told the NYT that with its own online storefront the

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GUEST COMMENT 5 Smart store technologies that are transforming retail experiences – Views

Brahm Buck

Joanne Joliet, Head of Worldwide Fashion & Apparel at Amazon Web Services

Whether you’re buying online or in a physical store, shopping should be easy, simple, and enjoyable. In the customer’s mind, the retailer or brand is one entity, regardless of the sales channel. For this reason, customers expect their journey to fluidly shift between digital and physical touchpoints with the same conveniences in store as online.

 

The most common pain points customers experience while shopping in physical stores include long checkout lines, out-of-stock items, difficulty locating products, lack of help, and little to no product information. These annoyances don’t

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Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy

Brahm Buck

With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. The pricing strategies they use are often not suitable for e-commerce. With new channels of distribution, companies have to adopt new strategies not to fall behind.

Risks of cost-plus approach in e-commerce

Let’s consider the cost-plus strategy. It is the simplest strategy one can take. In traditional commerce, to set the price of the product, a seller would sum all the expenses and add his margin. For example, if the sum of all the costs was 100 and he

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