“… Black Diamond will conduct all its wholesale practices through the digital buying platform,” NuORDER stated in the release.
The release further stated: “NuORDER’s platform will provide Black Diamond with the digital market tools needed to seamlessly conduct virtual and in-person sales presentations with an easy-to-use, B2C-like convenience for its vendors.”
On its website, Black Diamond described itself as “a full-service climbing, mountaineering and back-country ski shop located at the Black Diamond factory headquarters in Salt Lake City.” The company has an online retail presence and stores in Utah and Colorado.
NuORDER, which is based in Los Angeles, said in the release that Black Diamond signed on for a suite of tools that includes “EZ Orders, Campaigns, Quick Catalog/Linesheet Creation, Excel Order Form automated creation, and whiteboarding.”
Black Diamond’s North American sales manager, Jeff Pratt, said in the release that the arrangement will “create a more collaborative, immersive buying experience for our independent specialty retailers. NuORDER’s robust platform will allow buyers to visualize, budget and plan their buys more strategically, ultimately making the process more efficient and easier for them to do business with Black Diamond.”
NuORDER stated in the release that its platform connects to “more than 3,000 brands and more than 500,000 retailers.”
The company announced March 11 that it had completed a $45 million funding round, PYMNTS reported. Earlier this year, the company began offering a payments product to brands to take credit card payments without needing to use a phone or a third party to process the payments.
NuORDER’s growth comes as companies increasingly recognize the importance of B2B eCommerce as not just a way to shave costs, but also as a way to increase revenue.