STATEN ISLAND, N.Y. — Ulta Beauty — which features more than 25,000 beauty products across 600 brands — opened its third Staten Island location in The Boulevard shopping center in New Dorp on Friday.
The national beauty product retailer joins ShopRite, PetSmart, LA Fitness and Marshalls, which have already opened in the new $180 million shopping center formerly known as Hylan Plaza.
In addition to the sale of an array of beauty products, the new store includes a full-service salon with hair, skin, brow, and make-up services. The company also offers a popular loyalty program, which lets shoppers earn one point for every dollar spent on products.
Ulta Beauty opened its first Staten Island location in Charleston’s Bricktown Commons in 2015. It opened its second location in the borough in 2018 in the Staten Island Mall, New Springville.
Following the launch of ShopRite in the Boulevard in October, PetSmart, LA Fitness and Marshalls opened in the new shopping center last month.
As part of the finishing touches of the multi-level 356,000-square-foot shopping center, an abstract sculpture by artist David Boyajian, which represents dancing seedlings sprouting from the earth, was installed onsite last month. Kimco Realty, the Long Island-based developer of the new shopping center, has dubbed the sculpture “Renaissance,” to signify the “rebirth” of the shopping center.
According to Kimco Realty, other stores that will be opening in The Boulevard include: Alamo Drafthouse, Angelina’s Kitchen; Astor Barbers; Bath & Body Works, Chase; Cigar Emporium; Corniche Cleaners; CVS, Diamond Braces; Hawaii Poke Bowl; JPMorgan Chase Bank; L’Artigiano Coffee Shop; Hawaii Poke Bowls; On a Roll, Angel Tips Nail Salon; Ashton Hall; Le Peep; Red Lobster; Mattress Firm; Michael’s Jewelry; Modern Acupuncture; Napoli Pizza; New China Buffet; New York Man; Reliance Wine & Liquor; Salon Illusion; Sese Nail Spa; Sushi Hibachi Buffet; Spectrum; Quest Diagnostics; The Hop Shoppe and Urban Planet.