There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business.
Continuous improvement boils down to tracking the key metrics of your business to identify problems and successes. To help, I’ve assembled a Data Studio template tailored to ecommerce. Readers can copy the template and add a Google Analytics data source. Both are explained in the instructions on page 1.