Using Google Analytics for Continuous Improvement

Brahm Buck

There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business.

Continuous improvement boils down to tracking the key metrics of your business to identify problems and successes. To help, I’ve assembled a Data Studio template tailored to ecommerce.  Readers can copy the template and add a Google Analytics data source. Both are explained in the instructions on page 1.

Users can copy the Data Studio from the page 1 overview. It also includes instructions for adding

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Covid has made online shopping addicts of us all

Brahm Buck

The writer is a clinical psychologist in Washington, DC who specialises in shopping addiction

Impulse-buy moments can happen to anyone. One evening last winter, I found myself tapping “buy” on a $300 sequin jumpsuit I will probably never wear. After months of being cooped up in virtual lockdown, I had an irresistible urge to acquire the carefree, Studio 54-type of life that the jumpsuit represented, even though my disco days have long been over.

Since the pandemic began, I have received a stream of requests for advice on how to curb shopping compulsions. Despite rising unemployment and economic struggles, online

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23 Promotions To Shop Now Through May 9

Brahm Buck

While Mother’s Day is fast approaching on May 9th, you still have some time to find the perfect gift for Mom. A huge selection of brands are currently running Mother’s Day sales, so you can find a gift for her at a good price (and maybe treat yourself to a little something too, while you’re at it). Pro tip: With the holiday just over a week away, you may want to opt for expedited shipping to ensure Mom’s present will arrive on time.

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Pueblo Natural Grocers will move into bigger building across its parking lot

Brahm Buck

Pueblo’s only Natural Grocers will soon move into a bigger space right next door to its current location.

The grocery store at 101 W. 29th Street will keep its current address when it moves across the parking lot into its new, 30% larger building. The current store will close May 3 and the new store is set to open May 6.

“The Pueblo store opened its doors to the Pueblo community in 2002, so it has been open in the same space for almost 20 years,” said Heather Isely, Natural Grocers’ executive vice president. 

“It was our 17th store companywide

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PASO Collection Curates Vintage Clothing From Area Thrift Stores, Private Collectors | Style

Brahm Buck

What started as a heartfelt hobby – the thrill of the “find” at thrift stores – evolved into an online shop of carefully curated clothes that are not only timeless but also vivaciously vintage.

“It all started when I was just reselling in general,” says Amber Ibarra, PASO collection founder and owner. “I would go into thrift stores, and I would just resell things on Poshmark. I slowly got into vintage, and I really just wanted it to be its own brand – different from any resale thing I was doing. With vintage, you have to brand

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