While doing a CrossFit workout a few years back, Ben Leonard heard someone at the gym say, “We totally beasted it today.”
That was how Leonard named Beast Gear, an e-commerce store for people who like to lift heavy weights that he founded in 2016. He sold Beast Gear for a seven-figure amount in late 2019. Before the sale, Leonard, based in a small town near Aberdeen, Scotland, ran the business with the help of three freelancers—two who handled customer service and one who did social media—keeping his team organized with a tool called ClickUp.
Leonard is one