5 eCommerce Shipping Solutions to Increase Revenue

Brahm Buck

Shipping for eCommerce is an additional cost to your business. With good planning and proper strategies, you can leverage the shipping costs for maximum profit. Here are five shipping solutions that can increase revenue for your eCommerce business. 1. Offer Shipping Subsidies to Your Customers Subsidized shipping is one way […]

Shipping for eCommerce is an additional cost to your business. With good planning and proper strategies, you can leverage the shipping costs for maximum profit. Here are five shipping solutions that can increase revenue for your eCommerce business.

1. Offer Shipping Subsidies to Your Customers

Subsidized shipping is one way of ensuring that customers proceed with the transaction to logical completion. Chances or abandoning the shipping cart due to the costs are less. That assurance in itself leads to increased revenue.

The strategy involves incurring a cost of reducing the shipping burden on your customers to attract more of them. Here are some of the methods that may help you achieve this solution.

  • Offering discounts that include free shipping to customers who buy in bulk
  • Pay the total cost of shipping (from your profits) for less than truckload shipments.
  • Cover part of the shipping costs to reduce the burden on full truckload shipments.
  • Quote the product prices slightly higher to include shipping expenses.

The strategy involves incurring a cost of reducing the shipping burden on your customers to attract more of them. Here are some of the methods that may help you achieve this solution.

 

2.   Leverage Local Delivery

For customers within the physical locality of your business, offer to deliver goods to them in person. It would not make sense to incur shipping costs for goods with a radius that you can reach easily. It is, therefore, a more economical solution for your business.

Offering local delivery services helps you retain more local customers. It creates a pool of loyal customers who can even visit your business’s physical location for pickups. You also get the opportunity of receiving immediate feedback from your customers upon delivery.

3.  Impress Customers with a Memorable Unboxing Experience

Your eCommerce delivery must create an appealing impression to your customers. The way you package speaks a lot about your brand to existing and prospective customers. It acts as a marketing opportunity since people like sharing pleasant experiences.

Excited customers might even share their unboxing experiences on social media platforms. As such, your eCommerce delivery strategy builds your brand. It helps you retain existing customers and win new ones to your side.

The way you package also determines whether your products will reach customers safely and without damage. Besides adding aesthetic value in packaging, you can protect the shipment from extremes of cold and heat. A good example is to adopt quilting for fragile cargo.

Quilting will not work well unless you select a suitable insulating material. Cargo quilts must be very effective in preventing heat infiltration that could damage goods on transit. If customers are sure that their purchase will not go bad due to mishandling, they will come back for more.

Besides quilting, you can adopt other temperature control solutions to ensure goods reach the customer in good condition. Alternatives may include the following.

  • Use of corrugated boxes
  • Bubble wraps
  • Foam planks
  • Use of coolants such as dry ice

Besides quilting, you can adopt other temperature control solutions to ensure goods reach the customer in good condition. Alternatives may include the following.

4. Select an Appropriate Shipping Platform for Your eCommerce

To sustain multiple orders and increase revenues, you need to work with a good shipping platform. A good shipping platform must have some irreducible minimums for it to be effective. They include:

  • Tools to manage all orders
  • Shipment tracking and communication facilities
  • Facilities to capture and analyze customer feedback
  • A system that consolidates all orders and monitors order status

There are many providers of shipping solution software that you can select. The rule of thumb, however, should be to choose one that is affordable and straightforward. Select one that addresses all the shipping concerns that you may be having.

5. Reduce Stumbling Blocks for International Deliveries

A good percentage of eCommerce delivery involves shipping goods to international customers. Issues like tariffs, taxes, and duties may give your customers real headaches. You may not be responsible for the costs, but you can make sure you disclose all the information.

It would help if you made your customers aware of the duties and tariffs that their goods will attract at their destination. As such, they will be making an informed decision before they agree to the shipping procedure. That way, you earn customers’ loyalty and trust.

Summary

For any eCommerce business to succeed, shipping strategies play a huge role. The solutions you adopt can lead to an increased or reduced revenue stream. As an entrepreneur, you need to understand and employ solutions that will work best for your business.

This guide points out some of the essential practices that may increase revenue. Nevertheless, the ultimate decision will come from your evaluation of how your business is performing.

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