Springfield-based Big Y Foods has launched a new ecommerce platform, myPicks online ordering.
myPicks provides a contactless way for customers to order online for curbside pickup at Big Y stores. Big Y will assemble the orders at a facility in Chicopee. The company estimates the service will reach 7,000 customers a week.
“We are constantly searching for ways to improve the shopping experience for our customers. They’ve taught us the importance of having our own ecommerce option this past year, as demand soared due to the coronavirus pandemic,” said Big Y chief operating officer Michael P. D’Amour. “We are excited to launch our new online shopping service for those customers interested in ecommerce. We look forward to expanding our digital capabilities in the future as we roll out to other locations throughout our marketing area.”
Plans for the physical order assembly area in Chicopee began in late 2019, and construction was completed last fall. The automated micro-fulfillment center houses 20,000 of the most popular items sold at Big Y. With the 12,000-square-foot center adjacent to a Big Y World Class Market allows for access to fresh foods to supplement the automated portion of each order.
Big Y said its trained ecommerce shoppers combined with years of supermarket experience for selecting the best and highest quality fresh foods for myPicks.
Big Y has been testing their new service over the past several weeks. By the end of the year, customers will also be able to pick up their online orders via temperature-controlled totes in secure lockers at additional Big Y locations on Cooley Street in Springfield, as well as East Longmeadow, Longmeadow, Ludlow, South Hadley, two stores in Westfield, West Springfield and Wilbraham.
Big Y’s myPicks online ordering service carries no additional fees for orders of $40 or more.