LIVONIA, Mich.–(BUSINESS WIRE)–Jul 28, 2021–
While COVID-19 defined consumer behaviors in 2020—from a moratorium on travel to a burst in online sales—its impacts will still be felt in 2021.
Consumers are split down the middle when it comes to choosing between in-store or online shopping. Nearly half of consumers plan to shop in brick-and-mortar retail stores this holiday season and just over half will opt for online and curbside pickup options. Further, a generational gap regarding travel persists among consumers, with younger groups planning to get back on the road and older groups reticent to travel or host large gatherings.