A leading meal kit provider is expanding its product assortment with an online store.
HelloFresh, which sells meal kit boxes via online subscriptions, as well as partnerships with retailers including Stop & Shop and Giant Food, Giant of Landover, and Walmart, is launching an e-commerce site for its subscribers.
The new HelloFresh Market e-commerce site offers a range of add-on products for HelloFresh meal kit boxes. Items include breakfast options, ready-to-heat meals, fresh produce, snacks, desserts, sides, spice blends, and grocery essentials. In addition to offering pantry and grocery essentials, the site also offers chef-curated bundles such as tortellini or