Pinterest now lets influencers make money off shoppable pins

Brahm Buck

Pinterest is going after the influencer market. The platform announced its first set of tools today to let content creators earn money by promoting items from around the site.

The platform is adding support for affiliate links, letting creators get a cut of purchases they drive. It’s also adding product tagging to its story-like Idea Pins to drive sales from more places, and it’s adding a new “paid partnerships” label to support sponsorships within Idea Pins. The updates come a few months after the platform launched a $500,000 fund for BIPOC creators and sharpens the company’s focus on shopping as

Read the rest

11 best shea butter products and their benefits

Brahm Buck

As a beauty writer, it’s only natural that I enjoy coming across a trendy new skin care ingredient. But while new ingredients are exciting for the beauty industry, I can’t help but remain a loyalist to the classics. Shea butter, one of nature’s most useful beauty gifts to humanity, falls in this category of classics that we can’t get enough of — and for good reason.

“Shea butter can be used not only on the face, but on the entire body, ideally for softening, conditioning and smoothing the skin,” says Los Angeles-based dermatologist, Dr. Jason Emer. “Shea butter contains

Read the rest

pladis wants to shake up UK biscuit category with advice for retailers

Brahm Buck

The information hub – which is a popular source for ranging and merchandising guidance – has been refreshed with new advice to help UK retailers maximise their biscuit sales.

Understand the needs of customers

“While biscuits are purchased by nearly all UK households, they aren’t included in as many shopping baskets as some other snacking categories,”​ said Laura Molyneux, category controller for channels at Pladis UK&I.

“We know retailers up and down the country look to our Better Biscuits platform to help them make the best possible ranging decisions for their stores. But, as the past year and a

Read the rest

Suggestions for Ranking Product Pages

Brahm Buck

Google’s John Mueller answered the question about how to rank product pages. The person asking the question was building content which ranked but those pages had no effect on the search visibility of the product pages.

Mueller offered his thoughts on what to do.

Blog Posts Rank Well but Product Pages Don’t

The person asking the question shared how he was creating blog content that ranks well but doesn’t help the products page rank well.

He asked what can be done to rank product pages:

“So I’m doing SEO for an ecommerce website, pretty new, around eight months old.

And

Read the rest

Paying more for less: ‘Shrinkflation’ hits grocery stores

Brahm Buck

Consumers are aware that inflation has caused the prices of some of our favorite grocery items to spike in the wake of COVID-19. But what you may not realize is that while groceries are going up in price, in some cases, their sizes are also shrinking. The phenomenon is known as “shrinkflation” and while most shoppers don’t examine their cereal boxes or ice cream containers, the fact is they may be paying the same amount — or in some cases, even more — for less product.

Also known as downsizing, shrinkflation can hit your wallet hard, if you’re not an

Read the rest