If you follow Amazon, you know the company operates not just with a customer focus, but with a customer obsession. Indeed, customer obsession is the first of Amazon’s 14 leadership principles.
But have you heard of the product and business management philosophy “working backwards from the customer” that Amazon uses? Jennifer Cast, Amazon’s 25th employee, laid it out in a video last month, explaining that the philosophy is used to vet all new product ideas.
“It’s a methodology that helps