Working backwards from the customer: Inside Amazon’s strategy to launch new products

Brahm Buck
Former Amazon Books VP Jennifer Cast stands inside Amazon’s first physical retail location in Seattle. (GeekWire File Photo)

If you follow Amazon, you know the company operates not just with a customer focus, but with a customer obsession. Indeed, customer obsession is the first of Amazon’s 14 leadership principles.

But have you heard of the product and business management philosophy “working backwards from the customer” that Amazon uses? Jennifer Cast, Amazon’s 25th employee, laid it out in a video last month, explaining that the philosophy is used to vet all new product ideas.

“It’s a methodology that helps

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Houston Athletics Introduces Phi Slama Jama Product Line

Brahm Buck

HOUSTON – University of  Houston Athletics proudly introduced the Phi Slama Jama product line at halftime of Sunday’s Men’s Basketball game vs. American Athletic Conference rival SMU inside the Fertitta Center.

Fans can choose from a wide variety of apparel – including T-shirts, polos, pullovers, jackets, hats and shirts –

from various retailers and licensees, including Nike, Fanatics, Jordan Brand, Nineteen Nine, New Era, Original Retro Brand and Homage.

 

To purchase products from this nostalgic line, fans can visit the UH Team Shop inside the Fertitta Center or the University of Houston Bookstore

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Shop body and home care products from Crabtree & Evelyn

Brahm Buck

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

If you are searching for new body and home care products that give a luxurious at-home experience without breaking the bank, then you should dive into Crabtree & Evelyn.

The brand, which prides itself on being a “community of constant explorers,” offers everything a beauty lover would want, from hand creams and washes to toners and moisturizers

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Meet The Black Female Founder Making Superfood Wellness Affordable

Brahm Buck

Trinity Mouzon Wofford was raised by a single mother, whose severe autoimmune disease found them constantly visiting specialty doctors. After a decade spent searching for the right treatment, her mother’s ailments finally responded to a holistic health expert’s alternative methods. It made Mouzon Wofford want to become a doctor. 

While studying at New York University, the pre-med student received a call from her mother—she had stopped her holistic treatment because she could no longer afford it. “It forced me to pause and consider what I wanted to do in wellness and how accessibility plays into that,” says Mouzon Wofford,

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Christian Lacroix’s Creative Director Launches Wallpapers, The Shade Store Debuts Sheila Bridges Collection, and More News This Week

Brahm Buck

MacKenzie-Childs Announces Black Lives Matter Scholarship for Design

Ceramics home product company MacKenzie-Childs has announced five inaugural scholars for its new Black Lives Matter Scholarship for Design, which awards money intended for design education. Rebecca Proctor, creative director and chief brand officer at the company, said in a statement: “MacKenzie-Childs believes that design is the very heartbeat of our company and that creating opportunities in the field of design is essential to our heritage and the future of design in all its forms. This annual scholarship is intended to help Black youth and empower them to pursue careers in these

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