With new makeup dropping at dizzying rates, we’ve taken it upon ourselves to make it easier for you to sort through the latest lipsticks, foundations, eye shadows, the hottest (and sometimes unexpected) collaborations, and even the advent of the next, big celebrity-backed brand. We’re not exaggerating when we say Allure editors eagerly pore over every single launch to find the standouts each month. Although we’re partial to our particular favorites, there’s something new and shiny for everyone. It might take a little digging, but the resulting treasure is totally worth it.
If you’re like us, your heart rate probably spikes