Grapevine-based GameStop has signed a lease for a 530,000-square-foot e-commerce fulfillment center in Reno, Nev.
The video game retailer expects the center to be operational in 2022, allowing the company to offer expedited shipping across the West Coast. It has been investing in its distribution and shipping network since announcing an overhaul of the company earlier this year.
In May, GameStop announced it had leased a new, 700,000-square-foot fulfillment center in York, Pa. It expects that center to be up and running before the end of the year.
With the Reno site, the company’s fulfillment system will span both the East and West coasts of the U.S., GameStop said in a release. The company has said in the past that the new facilities will help it expand its product offerings but hasn’t elaborated on the specific products.
Video game consoles and accessories are revenue generators for the retailer, which failed to evolve quickly enough as game developers shifted to selling digital versions of video games directly to consumers. The company has been shrinking its global retail footprint.
Activist investor and Chewy Inc. co-founder Ryan Cohen took an interest in GameStop last year, saying he saw the potential for the company to compete with Amazon. Riding a wave of investor interest in the company’s stock driven by Reddit’s day-trading crowd, Cohen was appointed chairman of the board in May and is overseeing the company’s transformation into an e-commerce retailer.
The 35-year-old chairman has yet to reveal his vision for the company publicly.
In the last four months, the company has parted ways with its executive team while appointing veterans of Amazon and Cohen’s Chewy in their place. Former Amazon executive Matt Furlong, who oversaw Amazon’s business in Australia, became GameStop’s new CEO on June 21.