How PPG reworked its ecommerce strategy during the pandemic

Brahm Buck

How PPG reworked its ecommerce strategy during the pandemic Sign Into Digital Commerce 360 Peter Lucas | Apr 19, 2021 When the coronavirus pandemic hit, suppliers and merchants alike scrambled to establish or beef up their ecommerce channels. At PPG Industries Inc., a manufacturer of paints, coatings, and specialty […]



How PPG reworked its ecommerce strategy during the pandemic































Peter Lucas
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When the coronavirus pandemic hit, suppliers and merchants alike scrambled to establish or beef up their ecommerce channels.

At PPG Industries Inc., a manufacturer of paints, coatings, and specialty materials, the company realized it needed more than an upgraded ecommerce site. It needed to change its fulfillment model to better service online buyers.

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