India is clamping down on crypto and ecommerce players

Brahm Buck

India is clamping down on crypto and ecommerce. The government is considering a full-scale ban on cryptocurrencies and might introduce policies that limit how ecommerce players operate. Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Payments & Commerce industry. Learn more about becoming a client. The Indian […]

  • India is clamping down on crypto and ecommerce.
  • The government is considering a full-scale ban on cryptocurrencies and might introduce policies that limit how ecommerce players operate.
  • Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Payments & Commerce industry. Learn more about becoming a client.

The Indian government is eyeing regulations for both cryptocurrency and ecommerce, potentially bringing major changes to the two burgeoning industries.

retail ecommerce sales

India looks to tighten its grip on cryptocurrencies.

Insider Intelligence


Here’s what you need to know:

  • India is likely on its way to becoming one of the first major economies to implement a full-scale ban on cryptocurrencies. The government is proposing regulations to ban cryptocurrencies, which would penalize anyone who buys, holds, or sells any form of digital currency. Users would have six months to liquidate their assets before facing fines for crypto-related activities. Meanwhile, the Indian government is developing its own framework for a national cryptocurrency to combat concerns that existing cryptocurrencies are used for money laundering and funding terrorism. The potential ban poses a major threat to private crypto exchanges that would likely be forced to end operations in India, even as consumer interest in cryptos rises in the market.
  • India is also planning to introduce a policy to promote the equal treatment of online marketplace sellers. Indian regulators want to implement policies that would require ecommerce platform providers such as Amazon and Flipkart to avoid preferential treatment of sellers. The government is investigating claims that these firms promote select sellers they have an indirect stake in and offer deep discounts that make it hard for local sellers to operate. These policies might force Amazon and others to change the way they operate their online marketplaces, perhaps leading to increased competition.

India has been digitizing its economy in recent years, making it a hotspot for payment providers and ecommerce players. This transition has been propelled by the increasing availability of smartphones and high-speed connectivity in the nation: In 2018, India had 560 million internet subscribers, and that base is expected to hit between 750 million and 800 million by 2023, per a McKinsey report.

And the coronavirus pandemic likely helped push India to digitize its economy as more consumers adopted offerings like contactless payments—thanks in part to growing players like Paytm—as well as ecommerce, which surged 30% year over year (YoY) in India in 2020, according to eMarketer forecasts from Insider Intelligence.

As a result of the ongoing digital shift, crypto exchanges have risen in popularity in India throughout the last year. And in terms of ecommerce, players have sought to ramp up expansion efforts: Amazon, for example, announced a $1 billion investment in early 2020 to grow its Indian operations.

The proposed government regulations might negatively affect business for crypto and large ecommerce platforms. India’s proposed digital currency ban would likely force existing crypto exchanges to seek growth opportunities elsewhere—leading them to miss out on India’s growing crypto economy: About 8 million Indian consumers currently hold an estimated INR100 billion ($1.35 billion) in crypto assets, according to estimates from Reuters.

The Indian government is hoping to funnel that demand into its own cryptocurrency framework instead. Meanwhile, India’s proposed ecommerce measures could promote fair competition and give more local sellers a chance to prosper—but could make it more difficult for players such as Amazon to operate freely in the market.

Want to read more stories like this one? Here’s how you can gain access:

  1. Join other Insider Intelligence clients who receive Payments & Commerce forecasts, briefings, charts, and research reports to their inboxes each day. >> Become a Client
  2. Explore related topics more in depth. >> Browse Our Coverage

Current subscribers can access the entire Insider Intelligence content archive here.

Next Post

Bell Tower Shops get new look, tenants, adapts to retail trends

Disruptions to retail shopping that began long before anybody had heard of COVID-19, combined with the global pandemic itself, prompted the Bell Tower Shops to reinvent itself. The reinvention began with a remodeling to the walking paths between the outdoor mall’s shops, which was completed December 2019, just as coronavirus […]