Students and parents are gearing up for back-to-school season as the summer break comes to a close. With the emphasis on in-person instruction resuming, shopping for back-to-school supplies is expected to be vastly different this year than it was during the 2020-21 school year.
According to the National Retail Federation, almost half (49%) of parents with school-aged children said their kids are most excited about shopping for back-to-school clothing this year. Additionally, 61% of consumers plan to purchase their back-to-school supplies around major sale events. With the majority of consumers turning to online marketplaces for their shopping needs this year,