Taboola spends $800m to bring ecommerce to the open web

Brahm Buck

The content discovery and online advertising company Taboola has announced that it has entered into a definitive agreement to acquire Connexity from the Symphony Technology Group for $800m. While Taboola allows websites and apps to monetize their content through its AI-driven recommendations that show related stories at the bottom of […]

The content discovery and online advertising company Taboola has announced that it has entered into a definitive agreement to acquire Connexity from the Symphony Technology Group for $800m.

While Taboola allows websites and apps to monetize their content through its AI-driven recommendations that show related stories at the bottom of news articles, Connexity powers customer acquisition for some of the world’s top brands including Walmart, Wayfair, Skeechers, Macy’s, eBay and Otto.

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