Twitter is testing an ecommerce card with a Shop button

Brahm Buck

Twitter has begun to test its new ecommerce tweet layouts, with at least one user of the Android app in Qatar spotting the new card format. As spotted by TechCrunch, UK-based social media consultant Matt Navarra highlighted the change, sharing images credited to Yasser Masood that contrast the simpler existing […]

Twitter has begun to test its new ecommerce tweet layouts, with at least one user of the Android app in Qatar spotting the new card format.

As spotted by TechCrunch, UK-based social media consultant Matt Navarra highlighted the change, sharing images credited to Yasser Masood that contrast the simpler existing “link” sharing card with the upgraded shopping card. Masood tweeted that the change “shows up on Android devices”.

The shopping card appears to take up a bit more feed real estate, with a big blue “Shop” button (presumably colour-customisable along with other profile features, eventually) extending it further than the current design. The card also appears to display the price pulled from the product page.

The company has confirmed it is testing new ecommerce-friendly features, including “a new treatment for organic tweets which would link to an ecommerce product page.”

According to Twitter, the test “is the first of many experiments in the Commerce space and [the company] will enrich the experience as we learn more.”

Twitter is expanding features and format options for a number of different types of users, including the introduction of Facebook-like business profiles with integrated maps and Super Follows, which will allow users to charge followers for exclusive content.

As usual, an edit button is still nowhere on the horizon. But we can dream.

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