Twitter tests new shopping features for businesses

Brahm Buck

Twitter is the latest social media platform to experiment with new shopping features. The company is allowing a handful of brands to place a “Shop Module” at the top of their profiles that links to products their followers can buy. While it’s not the first time Twitter has tried out […]

Twitter is the latest social media platform to experiment with new shopping features. The company is allowing a handful of brands to place a “Shop Module” at the top of their profiles that links to products their followers can buy.

While it’s not the first time Twitter has tried out shopping features, it’s the first time the company has incorporated shopping directly into the profile. With the change, businesses can highlight a handful of products in a carousel in between the main profile info and their timeline. The feature is limited to only a few brands, including GameStop and bag-maker Arden Cove, in the US for now.

While up until now Twitter hasn’t pursued shopping as aggressively as some other platforms, the company has recently signaled that could soon change. A “shop” button for tweets has also been spotted, and the company recently introduced new “business profiles.” Shopping features could also have interesting implications for creators, a demographic Twitter has also made a recent push to pursue with new money-making features. Allowing creators to showcase their existing merch shop from their profile could provide an additional boost, and help the company compete with Facebook’s creator shops.

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